Essay Thesis:
To what degree is gamification of marketing changing the online advertising environment?
To what degree is gamification of marketing changing the online advertising environment?
Monday, December 2, 2013
Thursday, October 31, 2013
Ad Campaign Research
Ad Campaign Targeted at 20-25 year olds:
Senador Volstead is a beer company based in Spain named after Senator Volstead, who decreed the start of prohibition in 1920. What they have done is created a hidden website, taking advantage of the speak-easy era of drinking in the US, and made it a kind of scavenger hunt to find the true alcohol related website. To find the site, all you have to do is resize your browser window, and it turns into a site that you can buy the beer from. It's an interesting mechanism that plays off of alcohol history to create brand recognition, and a very well designed (and very fun to find) website.
Link: http://www.senadorvolstead.com/eng/#/shop
Ad Campaign Targeted at 30-35 year olds:
In the US, Lowes is a store for homemakers, one that sells furniture and home making goods, such as rugs, and screwdrivers and the like. What Lowes did was create a series of Vine videos, for people that are about the age of their first home (30-35), that shows them tricks and tips on how to make things work well, and how to fix easy problems. The vine videos can be found under #lowesfixinsix, and at the link below:
Link: http://lowesfixinsix.tumblr.com/
Ad Campaign Targeted at 60-65 year olds:
The senior railcard offered by the National Rail is advertised on its website as a way of visiting family for cheap. The website is easily navigated, something that would be of importance to that age group.
Link: http://www.senior-railcard.co.uk/
Senador Volstead is a beer company based in Spain named after Senator Volstead, who decreed the start of prohibition in 1920. What they have done is created a hidden website, taking advantage of the speak-easy era of drinking in the US, and made it a kind of scavenger hunt to find the true alcohol related website. To find the site, all you have to do is resize your browser window, and it turns into a site that you can buy the beer from. It's an interesting mechanism that plays off of alcohol history to create brand recognition, and a very well designed (and very fun to find) website.
Link: http://www.senadorvolstead.com/eng/#/shop
Ad Campaign Targeted at 30-35 year olds:
In the US, Lowes is a store for homemakers, one that sells furniture and home making goods, such as rugs, and screwdrivers and the like. What Lowes did was create a series of Vine videos, for people that are about the age of their first home (30-35), that shows them tricks and tips on how to make things work well, and how to fix easy problems. The vine videos can be found under #lowesfixinsix, and at the link below:
Link: http://lowesfixinsix.tumblr.com/
Ad Campaign Targeted at 60-65 year olds:
The senior railcard offered by the National Rail is advertised on its website as a way of visiting family for cheap. The website is easily navigated, something that would be of importance to that age group.
Link: http://www.senior-railcard.co.uk/
Monday, October 21, 2013
Male and Female stereotypes in advertising
Wonderbra - I Can't Cook
Yorkie - It's Just For Men
Clorox - Dads are as smart as house pets
Yorkie - It's Just For Men
Clorox - Dads are as smart as house pets
Monday, October 7, 2013
Week 2 Lecture Notes
Commodity Fetishism
About different values of a commodity, and how they effect our view on them.
Use value vs Money Value
Use value is based off how useful an object is. Something with a high use value would be something that you use everyday, like a bicycle or computer.
An object with high money value would be something like a piece of jewelery, or in fact money, which has zero use value, and is 100% based on money value.
The two are balanced when deciding the value and means of advertising a product.
About different values of a commodity, and how they effect our view on them.
Use value vs Money Value
Use value is based off how useful an object is. Something with a high use value would be something that you use everyday, like a bicycle or computer.
An object with high money value would be something like a piece of jewelery, or in fact money, which has zero use value, and is 100% based on money value.
The two are balanced when deciding the value and means of advertising a product.
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