Monday, October 7, 2013

Week 2 Lecture Notes

Commodity Fetishism

About different values of a commodity, and how they effect our view on them.

Use value vs Money Value

Use value is based off how useful an object is. Something with a high use value would be something that you use everyday, like a bicycle or computer.

An object with high money value would be something like a piece of jewelery, or in fact money, which has zero use value, and is 100% based on money value.

The two are balanced when deciding the value and means of advertising a product.

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