Ad Campaign Targeted at 20-25 year olds:
Senador Volstead is a beer company based in Spain named after Senator Volstead, who decreed the start of prohibition in 1920. What they have done is created a hidden website, taking advantage of the speak-easy era of drinking in the US, and made it a kind of scavenger hunt to find the true alcohol related website. To find the site, all you have to do is resize your browser window, and it turns into a site that you can buy the beer from. It's an interesting mechanism that plays off of alcohol history to create brand recognition, and a very well designed (and very fun to find) website.
Link: http://www.senadorvolstead.com/eng/#/shop
Ad Campaign Targeted at 30-35 year olds:
In the US, Lowes is a store for homemakers, one that sells furniture and home making goods, such as rugs, and screwdrivers and the like. What Lowes did was create a series of Vine videos, for people that are about the age of their first home (30-35), that shows them tricks and tips on how to make things work well, and how to fix easy problems. The vine videos can be found under #lowesfixinsix, and at the link below:
Link: http://lowesfixinsix.tumblr.com/
Ad Campaign Targeted at 60-65 year olds:
The senior railcard offered by the National Rail is advertised on its website as a way of visiting family for cheap. The website is easily navigated, something that would be of importance to that age group.
Link: http://www.senior-railcard.co.uk/
Senador Volstead is a beer company based in Spain named after Senator Volstead, who decreed the start of prohibition in 1920. What they have done is created a hidden website, taking advantage of the speak-easy era of drinking in the US, and made it a kind of scavenger hunt to find the true alcohol related website. To find the site, all you have to do is resize your browser window, and it turns into a site that you can buy the beer from. It's an interesting mechanism that plays off of alcohol history to create brand recognition, and a very well designed (and very fun to find) website.
Link: http://www.senadorvolstead.com/eng/#/shop
Ad Campaign Targeted at 30-35 year olds:
In the US, Lowes is a store for homemakers, one that sells furniture and home making goods, such as rugs, and screwdrivers and the like. What Lowes did was create a series of Vine videos, for people that are about the age of their first home (30-35), that shows them tricks and tips on how to make things work well, and how to fix easy problems. The vine videos can be found under #lowesfixinsix, and at the link below:
Link: http://lowesfixinsix.tumblr.com/
Ad Campaign Targeted at 60-65 year olds:
The senior railcard offered by the National Rail is advertised on its website as a way of visiting family for cheap. The website is easily navigated, something that would be of importance to that age group.
Link: http://www.senior-railcard.co.uk/
